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YCN Goji: The Campaign on Social Media

The brief asked that social media be considered and how it could be used to promote the campaign which would be circulated in print. When thinking about online I have considered that the main point of contact for the brand will be the curry pc world website - where the products can be purchased - therefore I have designed a new 'hub' for there sites which is completely separate section of the site which is dedicated to the Goji brand. This will communicate the brand to new audience members but will also make it simple and easy to find the Goji products they are looking for, the same colours scheme and branding has been applied throughout. Facebook and twitter branded pages have also been designed so that the campaign can be directly communicated through these networks. 

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