Design For Web: Final Art Boards

Design For Web: Final Crit

  • Usability is really interesting, like the scroll feature
  • Consistent & very effective colour scheme, bright but clear
  • I love the typeface and the design
  • Colour scheme and whole design is very effective
  • Colour scheme on the map matches the design of the website
  • Scrolling method is very effective and makes the website a joy to navigate through 

Areas for Improvement:
  • Took us a while to realise to scroll down but we think when the buttons work this will be fine 

  • Arrow makes sense when you understand the website
  • At first it is slightly confusing, perhaps spell it out for people that they need to scroll down
  • V Good. 

Action Plan/Moving Forward
  • Make the links on the navigation function
  • Finish imputing the content into the remaining areas of the website
  • Consider a different body typeface/experiment with others
  • Check map functionality is working correctly 

Design For Web: Crit Art Boards

Design For Web: Site Map

Design For Web: Final Digital Mock-Up

Design For Web: Wire Frame

Design For Web: Content for the Website

Abandoned is a British conference held in London which aims to examine, explain and consider ideas about the current economy and it’s impact on our highstreet. The three days events features talks from 10 industry experts, unpinned by three main talks for leader in the profession, TV Personality and advisor to the government, Mary Portas. James Lowman chief executive of the Association of Convenience Stores and Jonathan De Mello, head of CBRE’s retail consultancy. Each will discuss there own experiences since the economic downturn and also put forward concepts of ways of innovating on the highstreet through the integration of e-commerce into the highstreet environment.

Whether you own your own retail business, work in retail or work in education the conference will have talks and workshops relevant to your needs and your sector. Abandoned will be the destination this summer to discuss that state of our high-streets and place where you can consider new and innovative ideas from those testing the ideas and developing the ideas today.

The conference will be taking place at London’s, Church House Conference Centre in which 3 dedicated exhibitions spaces will house, talks, workshops and Q and A sessions in groups or one on one sessions giving you the opportunity to put your questions to the experts. The conference will segmented into three main categories across the three days making it easier for those wanting to only attend talk specific to there sector. Tickets can be purchased on a 1, 2 and full experience basis. Qualifying Start-up’s will also be entitled to a discounted entry, see details under ‘Tickets’ for more information. Educational groups will also be entitled significant discounts on ticket prices.


Mary Portas
Mary Portas is an English businesswoman, retail expert, and broadcaster, best known for her retail and business related television shows, and most recently for her appointment by the British prime minister to lead a review into the future of Britain’s high streets.

In August 2011 she opened her first retail shop as a concession in House of Fraser’s Oxford Street branch. The shop, named Mary & House of Fraser, sells clothing and lifestyle products aimed at the 40+ female market, and was filmed for a Channel 4 documentary Mary Queen of Frocks that aired in October 2011.

She will be talking about her experiences in setting up her first retail shop and will be discussing the do’s and don’t’s of being a start up retail brand in the current economic climit.

Post your questions during the talk to Twitter #abandoned2013

Jonathan De Mello
CBRE’s Retail Consultancy division specialises in providing tailored solutions to the retail, retail banking and property sectors. As Head of Retail Consultancy, Jonathan has a wide-ranging role, incorporating management of a successful team of consultants and analysts, spearheading CBRE’s consultancy offer worldwide, and creating strategies to help CBRE’s clients to maximise their retail potential.

Jonathan has been working as a specialist consultant in the retail and property sectors for over 10 years, and his clients include Aviva, Blackstone, BC Partners, Cargill, Gruppo Coin, Hammerson, Henderson Global Investors, HSBC, ING, KKR, Marks & Spencer, Nike, Phones 4u, Redevco, UBS, Unibail-Rodamco and Westfield, all of which continue to benefit from his expertise and advice. Jonathan was instrumental in developing Experian’s retail and property consultancy offer and prior to joining Experian held similar roles at CACI and Management Horizons.

Jonathan is a member of the BCSC, ICSC and SPR, and regularly teaches ‘Advanced Research’ at the ICSC European Property School, which disseminates best practice education and advice to property professionals from around the world. As well as Jonathan’s client and teaching commitments, Jonathan regularly acts as a voice for CBRE to the national and international media, having appeared as a retail expert on the BBC, ITN, Sky and Radio 4’s Today Program, and contributed to articles printed in the FT, Times, Telegraph, Economist and a range of specialist retail and property publications.

Post your questions during the talk to Twitter #abandoned2013

James Lowman
James was appointed ACS Chief Executive in November 2006, since when he has grown the organisation which now represents 33,000 local shops. He joined ACS in 1997 and progressed to Public Affairs Director, running all ACS policy work including successful campaigns to preserve Sunday trading laws, to see the grocery market referred to the Competition Commission, and to support members during the transition to the Licensing Act 2003.

During his tenure as ACS Chief Executive, James has re-focused the organisation on lobbying and providing a strong voice for local shops on advising members on impending legislation and other issues, and offering an industry-leading programme of events and networking opportunities. James also sits on the boards of the leading proof of age scheme CitizenCard, the Proof of Age Standards Scheme (PASS), the Association of Business Crime Partnerships, and ACS’ specialist news arm, the Association of News Retailing.

Post your questions during the talk to Twitter #abandoned2013


Register to collect your 3 day pass
Time: 10:00AM _ 12:00AM_________________

Mary Portas delievers her talk on the highstreet today
Time: 13:00PM _ 14:30PM_________________

A workshop demonstrating new technologies allowing for innovation with a retail space
Time: 15:00PM _ 17:00PM

A discussion on how mobile can boost the sucess of your retail spaces
Time: 10:00AM _ 12:00AM_________________

Jonathon De Mello delievers a talk on the power of the brand on the highstreet
Time: 13:00PM _ 14:30PM_________________

Get the chance to ask your question to Jonathon in this intimate question and answer session
Time: 15:00PM _ 17:00PM

What are the goverment doing about the future of our highstreets and what are they offering you now
Time: 10:00AM _ 12:00AM_________________

James Lowman discusses his time as CEO - what he learn't and what his company is doing to battle economic down turn
Time: 13:00PM _ 14:30PM_________________

Get the chance to ask your question to Jonathon in this intimate question and answer session
Time: 15:00PM _ 22:00PM


General enquiries

Press enquiries

More info at Facebook

Design For Print: Final Art Boards

Design For Print: Print Manual

After speaking with Lorraine, we agreed that the cost of £90 to print the manual completely was too expensive and that the money could be better spent on other briefs within this module, the high cost of print is due to the fact it is in 6 separate books which is significantly more expensive to print than a singular book of the same accumulated pages. This is something that I have learnt from this brief is, is the importance to consider print cost when designing and that this is something that should be considering before you start designing and not after! Had I have investigated print costs up front I would have realised the impracticality of designing the manual a series of 6 booklets!

Selected spreads, cover and casing as a demonstration

Design For Print: Final Crit


  • Good set of design sheets, really detailed, give a good ideas of what your thinking
  • The colour orange is a good choice
  • Cool illustrations, minimalistic but at the same time legible
  • Set of six is a good idea
  • Good layout not overcomplicated

Areas for Improvement:
  • Thin line between simplicity and simplicity and can sometimes be confusing, to stripped down diagrams
  • Digital print illustration needs work to be more understandable

  • Physical mock up of the packaging, stock considerations, and how you would make it would have been nice to see
  • Hierarchy is strong and makes the design flow smoothly, however more labelling on the diagrams would help 

As Group:
  • Good research conducted
  • Contents pages needs, they make the content easier to navigate
  • Page numbers also help with the navigation of the publication
  • Basic type skills need to be put into practice, leading, line spacing, widows etc.
  • Proof reading all text

Action Plan:
  • Proof read through all text, and adjust american spellings of words 
  • Remove underline on text on the right pages of the booklets, currently inconsistent
  • Add page numbers and then add these numbers to the contents page on the back cover 

Design For Print: Concept/Art boards

Design For Print: Crit Mock Up Publication

Design For Print: Pre Production Booklet

Design For Print: Stock Booklet

Design For Print: Process Booklet

Design For Print: Inks & Colour Systems Booklet

Design For Print: Format Booklet

Design For Print: Finishing Booklet

YCN Goji: Solidifying A Clear Concept

I have decided that in order to move forward with the brief I need a solid concept with can inform the decision I am making through the concepts I have already have scattered throughout the work I have produced so far as well as some new ideas I have had I have developed three concepts. 

The first of these concepts is 'Goji Collective: Become part of it' this uses the word collective which I still think is strong and relevant to the audience however I don't think it strongly conveys a message as 'become part of it' is vague, become part of what exactly this will be confusing to my audience. 

My second concept is 'not made from berries' and this is pun on that brand name which is dissaccoaited with the product as goji is s type of berry, but the brand goji is not. I think it is quite clever and witty and also funny but I don't think it had longevity it terms of keeping the brand alive. It also doesn't communicate any values of the brand. Also some members of the target audience may not know Goji is also a type of berry and therefore miss the concept completely. 

Therefore I have decided to use my final of the three concepts as the concept I will now carry through the rest of the brief as it is the strongest concept because it relates directly to a key value of the brand which is that the brand is fashion based and this concept directly communicates this to the audience, it tells the audience to wear the goji brand and fashion statement goji products and patterns can make. Furthermore the inclusion of collective means that by wearing goji products in your own way you express your freedom to show off your individual style which are also key values of the brand. 

YCN Goji: Testing Packaging Ideas

I have decided to abandon the concept that the accessories will come packaging like meat in vacuum formed plastic as this wasn't very received within the concept crit as it was not appropriate to the fashion aspect of the brand although it was innovative to an extent which was initially why I decided to do that. The use of triangle and it's link with music and that linking with the brands ethos was well received so I have started to push that idea further and begin to test this idea digitally. However I think my initial concerns that the packaging is too complex and that it's distracting from the products itself are still very true. Furthermore I think the current colour scheme is also very masculine when the brand is essentially unisex. I think moving forward I need to develop a solid concept which can then be applied to the all of the packaging as well as the marketing campaign which is the other part of the brief. 

YCN Goji: Further Packaging Research

One of the key pieces of feedback that I received during the concept was that I needed to do a lot more relevant research into packaging design to inform the decision I am making in regards to packaging. I have therefore put together another small set of boards that demonstrate a more focused exploration into existing packaging, however I have not just looked into technology but also other types of packaging that are still relevant in either how they have applied branding to the packaging, the materials or the format which could be translated across to technology accessories packaging. 

YCN Goji: Crit 1 Feedback

Clarity of concept: 3, 4
Breadth of ideas: 2,3
Appropriateness of response: 4, 4
Contextual awareness: 3, 3
Analysis and understanding of audience: 3, 3
Level of innovation: 4, 4
Quality and clarity of presentation: 4,4

Further research needed into how products are seen and sold in store could solidify packaging concepts. What do 18-25 year olds by also when they buy 'goji' products look at ''also brought'' on amazon etc. and see if that is somewhere you look for packaging inspiration. Good concept however research into more appropriate types of packaging, experiment with different types to find the most appropriate for your brief. Create a wider range of ideas, however your current ideas may still be your strongest. Produce some primary research, questionnaires into what your target audience would be interested in. Original idea just think about more ideas before going forward with this to make sure you have explored all options. You have a clear idea of what you want to do just make sure you research your brand, company values etc. Are there nay restrictions on budget. 

Moving forward
I think from presenting my idea to my peers and the feedback I have received I'm not sure that the packaging ideas that I have come up with are that appropriate however there are elements which could  work within the final solution so moving forward I need to do some more research into my target audience as well as developing a broader range of ideas which will enable me to make a more justified decision about the best way to move forward with the brief.  

YCN Goji: Crit 1 Boards

I have put together some initial boards which show the progress I have made so far on this brief since the brief analysis from the last sessions which helped to focus down on what exactly was required of me for the this brief. From that sessions my action plan was to first research into the existing Goji brand as it is important to see where the brand is currently at before I begin to think about how I can move the brand forward and promote the new range of products. As the section of the brief i'm focussing on is the packaging part of the brief I've done some initial research into music technology packaging which has informed me about current trends and ways of thinking about packaging this type of product. I have also developed an initial concept of how the products could be packaged - this is to package the headphones and other accessories like meat, so they would be vacuum packed and sticky labels on which is innovative and eye catching. Furthermore I have also been looking at how the logo could be incorporated and moved forward so I have been working with the existing logo to push it further and add new meaning to the current logo which doesn't communicate anything about the brand, what they offer or it's core value of offering fashionable, technology accessories.

YCN Goji: Initial Packaging Concepts

I have initially been looking at packaging for the most popular product the iPhone case, once I have developed a main concept I can then translate this over to other product types, here I have been looking a how the cardboard can package the case such as a sleeve or sandwiching the case between cardboard with plastic in the middle.  

Here I have started to look at how the concept of packaging the accessories in a vacuum packed format and then how the branding could be applied on top of this, I think the clear vacuum packaging is effective in that it create a minimal wall between the product and the user so they can get a feel for what the product actually looks like and feels like rather than them having to buy it first. 

I have also considered how the play shape/symbol I have started to consider within the logo developed could be applied to the packaging, the play triangle has been distorted to spread across the packaging to make a 'funky' pattern however I think that this maybe to complicated and will distract from the case itself which packaging shouldn't do!  

I have considered what maybe considered more 'luxury' packaging in the format or a sliding packaging as this mimics how mobile phones are packaged however I think this might be to complex and maybe over packaging such a simple product.

YCN Goji: Initial Logo Experimentations

Although the brief didn't specify that you need to maintain the current branding, although the various logos were provided in the project pack, I felt it was important to maintain the current brands design because they have already developed a market and changing what there customer base already knows will only limit the success of the new product range, therefore I have started to consider how the brand can move forward through adding the logo but maintaining the original logo somewhere within the logo or developing something to work with the logo. Above I thought about making the brand appear more 'fashionable' this design mimics the levis' brand which is a fashion brand which is a key requirement of the brief.

These logo experiments work well but don't add to the brand itself of communicate anything new about the brand that new product range offers. 

These logos are a slightly more effective variant on the current logo, as the play symbol and shape added to the logo communicate the brand inherit nature and set of products that they sell with a primarily for devices that play music, however they do offer other product ranges and the range continue to grow, so this may limit the brand overall? However I think the concept on adding the word 'collective' to the brand is very effective, it's a quite a current word that it thrown around a lot in todays youth culture of the target audience.  


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