I wanted to push the brief a little bit further and spend a spend a bit more time on the brief to see where I could, Initially i deviated from the specs of the brief and considered how else the label could be printed, such as producing a vinyl sticker which in terms of my design works much better as the beer itself becomes the background for the bottle.
I also used the set of imagery I had created to develop a series of beer mats which could also be used a creative network events to create more of a brand identity out of the beer and for people to take for notice of the speciality beer that has been created for the events.
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