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Proverbially Yours 1/ Testing Ideas

I have developed this idea further as sometime conveying message in the simplistic, often childlike way can be effective in delivering the message. The idea is simple, the colours are bold and contrast well making the poster high impact. Furthermore the irregularity and confusion created in the first poster contrasted but the neat perfection of the second poster, I think makes the posters clear even from a distant, the idea is conveyed clearly and doesn't require the audience to think about the message that is being delivered. 

Moving the idea of the darts board as a action that needs to be practiced, I have tested this idea of target practice, which I feel is more clear and less complicated, the red also stands out against the black and the difference between the two images is clear, the idea shows both repetition and the development of perfection, the posters work together in showing this. However the subject matter of the idea maybe perhaps a little controversial and not the best way of showing the proverb to the public as the design does have negative connotations. 

Using Adobe illustrator to visual the the evolution of the wheel, I have considered how the wheel has developed throughout the ages, here perhaps the message has become overcomplicated and confused, the idea needs simplify to become high impact and clear. However the colours work well and the visuals are clear but the idea is not. 

Here I have explored the use of different weights within a typeface to create meaning, the repetition of proverb itself signifies how you must practice and repeat an action before it is perfect. However by using a lighter weight and juxtaposing this with a heavier weight suggests that practice and repetition (lighter weight) ultimately leads to perfect (heavier weight)

Using Adobe illustrator as a tool to quickly test and develop ideas, I used the type tool to explore the different ways in which errors could be shown within type to symbolise how practicing needs to take place before the perfect type is created. Having the lines through individual letters is clear and legible way to signify a mistake in the type, adding the correction also strengthens this idea. Having the strike through the whole word suggest practice but no hint of perfection, therefore this idea isn't as strong in being high impact and clear. 

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