The progress crit was extremely helpful as it gave me feedback at a stage I needed, as I'm at the stage of developing the concept it's crucial I get this right and having input from other will help identify any flaws in my ideas. I presented a two boards with logo ideas and names and also a sheet of research as well several design sheets. The main feedback I received was that many of the I have designed already existed or similar variants of the logo were already out there. However it was said that my idea behind the channel of offering choice and variety was a ethos to start developing a name around. At this point I haven't decided on a name but I am heavily considering Dice, this got mixed reviews in the crit but at this stage it's hard to say as a concept needs to be based around it so more work needs developing in this area. Switch was also a name suggested a by a few people in the crit as being something that I could potentially call the channel.