To develop the brief further I began to consider how the ads could promote a special modified version of the homepage that is specifically target towards the target market, as well as how this could then be translated across to mobile. I again played around with visual metaphors and used the metaphor of the combination lock, seen in the logo, to form the design and layout for the website. The website works by adding a top section to the top of the existing site which aggregates top news and stories used by the target audience.
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