Initially users are presented with the top of our webpage of which is dominated by the name of the campaign, followed by the date in which it starts, we wanted to make the date a key part of the design to signify that we wanted to get people talking about the campaign before it officially starts and create buzz around the idea. At the top of the page are navigation links to others sections of the page and also buttons which link to our twitter and Facebook page, we placed these at the top of the page as people know how to use these buttons and are familiar with them and interactive with them and quickly gain access to us on other networks. Furthemore we also has a dedicated twitter button which when clicked users can with one click tweet about our campaign direct to there followers.
The dropping bombs are concurrent throughout the design of the page to emphasis this idea and concept that truth bombs are going to be dropped staring this friday.
In keeping with the bomb imagery we used the cloud to house out about section of the webpage which for those who wanted more detail about what we are doing could it out here and it also provides a location for people to access if they are confused by what we are doing - this clearly and simple explains what we are doing.
Using this simple imagery in the form of diagram we wanted to educate our audience about how easy it is to get involved and what they must do to get involved, this was key in communicate the concept that the hashtag of 'tweetatruth' must be used within there tweet to be part of the campaign.
Finally at the bottom of the page we have a live count down to the start of the campaign, we felt this was a great to great anticipation and buzz around the campaign and get people to become excited about getting involved in the campaign, additionally we are using this in our promotional tweets to create imminence around the campaign. For example 'just 6 hours to go until tweet a truth officially begins'