I felt that it was important to show the logo being used in a range of contexts as well as showing the presentation and aesthetic of the logo in a printed format, as with the stock I have chosen for the brand the logo colour do appear slightly different. Furthermore showing the logo in context help to present the concept and how it will work in real context and applications in which it will be used. It also helps demonstrate the versatility and flexibility of the logo whilst maintaing it's readability, legibility and integrity.
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