I researched into a range of possible colour schemes for the new brand of the Alumni, I initially looked as shades and tones of yellow and red as they colours symbolise prestige and well as academia, however I also looked as more innovative colour choices. I went through the process of choosing the colour through using the colour in context of how it would be applied. The colour would mostly be used on publication therefore getting the colour to work in the context would mean it could then easily be applied to other format but it would primarily function as part of a publication.
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