After completing the website I started work on developing a brand identity for David Jones, this is not something he asked for but I felt it was something he could use and i wanted to push the brief further I had mentioned this to the client I include the creation of this branding and stationary with the original brief. I developed a range of concepts for the logo which focused communicating the clients edge for pure fitness training which is focused, simple and achieves results. I maintained the colour scheme that I used in the website design to help create a consistent brand identity.
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