Three Promotional Items: Feedback

Questions I wanted to be answered in the crit

• Is the yellow type and imagery working against the photographic background?
• Is the smaller type readable and legible? Especially when the white type is set against the yellow background
• How do you interact with the leaflet? Do you read the front and the back before opening it?
• Does the vertical format of Abandoned work effectively or it is confusing? 
• Is it clear that the "22/06" is the date for the event?
• Does the design aesthetic convey a urban look and feel to you? Do you also get a feeling/emotion of abandonment when looking at the imagery? 

Strengths

• Inverted text on the flyer is strong - works well and is eye catching
• Flyer is the strongest product, however stock could be better
• Small type is readable and you do read the leaflet in the intended way
• Perspective of poster works well, you feel part of the street
• Text stands out and is clear against the background
• Simple design, works and is fit for purpose
• Vertical format is effective and striking
• Strong sense of abandoned theme through use of photographs, minimalist type and content 

Areas for Improvement

• Body text on inside of flyer could be black to further improve legibility, the white is not so easy to read
• If date, include the year to provide more context and make it more obvious
• Box is slightly off centre on the flyer - check alignment
• Is the photo on the lanyard supposed to be upside down?
• Some text is hard to read like the 'HSTR' within the word 'high street' on the poster
• Could have a more clear format for the date on the flyer 
• A drop shadow or darker yellow could maybe make the type even more clear ( Drop shadow, High diffusion, 20% transparency)
• Print quality could be improved clear signs of banding

Moving Forward

• I have received some very valuable feedback within this crit, areas I intend to focus on in the future is legibility, the key principle of the graphic design, I need to put this ahead of what I think 'looks good' and make sure that all text is clear and readable
•  'Drop shadow, High diffusion, 20% transparency' this was interesting and valuable to me as often within my work I overlay text on top of images and this could dramatically improve the readability of my type - I will defiantly be trying in my next project where appropriate
• Alignment and print quality are all due to printing on my at home printer, these are factors that I always ensure are above standard when I print professionally or with James. 
• Also just considering the context of the item / graphic product, everybody knows 22/06/12 is date so use this format to aid communication rather than to confuse.