Using the ethos behind the way in which road signs and other simplistic pictorial images are created, I designed a series of visuals that in the simplest way possible conveyed my profession. The main aspects of my profession resolved about the pain of the back and the treatment of the spine. Also how hands are used during the treatment of the spine. These visual provided a key starting point for the mail shot designs, also by predesigning these symbol and pictograms it informed the design of the mail shot and also ensured the mail shot was simple and high impact and didn't become over complex.
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